Tutt and Carroll Names and Designs Brand Identity for South Bend, Vote Yes

Late last year, the studio was brought on to determine the name and design the identity of South Bend, Vote Yes.

South Bend, Vote Yes was the campaign to pass a tax referendum for the South Bend Community School Corporation. As a result of state-mandated “circuit breaker” property tax caps, the corporation was set to lose $13 million in revenue this coming year, on top of a projected $3.5 million due to declining student enrollment. The campaign asked voters to support, by way of two public questions on this month’s primary ballot, tax increases that would raise $20.8 million each of the next eight years for operating expenses, and $54 million for capital improvements.

The people of South Bend voted yes. Allie Kirkman announced the news on June 4th in the South Bend Tribune:

Voters approved the South Bend school district’s $220 million referendum, agreeing to a tax hike that is supposed to generate money for building upgrades, teacher raises and new literacy specialists.

The referendum appeared as two public questions on Tuesday’s primary election ballot. One issue for operating expenses received 14,587 “yes” votes (versus 9,731 “no”), or 60% of the total, according to unofficial final results. The issue for capital expenses had 13,821 “yes” votes (57%) and 10,393 “no” votes.

“I can’t believe it,” said School Board President John Anella, as he celebrated the victory with his daughter Wednesday. “I knew we had a lead but — it’s the people’s victory. They came out, voted and showed they care about our community and kids during a very dark time. It shows that we have a bright future ahead of us.”

In addition to the name and identity, we built the campaign website and produced several videos for social media. Here is a sample of our work:


Name and Brand Identity for Initiators Guild
Name and Brand Identity for Jobs Progress
Brand Identity for Homebody: House Concert Festival
Name and Brand Identity for Ceiling Zero
Brand Identity for City of South Bend Innovation & Technology
Brand Identity for South Bend NewsGuild
Site for Chuck Fry
Name and Brand Identity for Commuters Trust
Logo for South Bend Burger Society
Introducing Permit Pending
‘South Bend for Pete’ Mural on Madison Oyster Bar
Brand Identity for Vested Interest
Podcast Series Production with INVANTI
Site for Secretly Distribution
Visual Identity For ‘Bendable’
Contributions To Pete For America Design Toolkit
Introducing Tutt and Carroll

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